Chewy
Winter Campaign
My team spearheaded the creative direction for our 2023 holiday apparel campaign. A single outdoor set (housed inside the Dallas studio) transformed into a wintery park, residential yard, and mountain getaway. Assets were used for the e-comm website, email blasts, Be Chewy blog, and internal communications.
Art direction
Campaign ideation & presentation
Interdepartmental communication
Brand representation
Campaign ideation & presentation
Interdepartmental communication
Brand representation
