Chewy Winter Campaign
Christmas in July is a real thing in the retail world, and with Texas summers exceeding 100 degrees, all of Chewy's Dallas-based winter imagery was shot in studio. My team spearheaded creative direction for the Halloween, Fall, Winter, and Holiday campaigns. Images were used for the product pages on the e-comm website, email blasts, Be Chewy blog, and internal communications.
Art direction
Campaign ideation & presentation
Interdepartmental communication
Brand representation
Campaign ideation & presentation
Interdepartmental communication
Brand representation
