JCPenney
Home Furnishings
I directed on-set lifestyle photography for JCP’s home product lines, capturing elevated, real-life environments that reflected the brand’s style and values. My teams led the creative through pre- and post-production—developing shot lists, scouting locations, lighting, styling, and ensuring seamless execution across multiple room setups. Final assets were used across JCP’s e-commerce site, marketing emails, catalog, and internal brand channels.
Art direction
